For our outdoor campaign for hair loss, we came up with an interesting insight – most people were only familiar with hair loss companies that established themselves in the 90s, places like Ashley and Martin and Advanced Hair. Places that cost thousands per year, and that the average bloke dismissed out of hand.
We set out to point out that, even though Dad had it easier in many ways, with Mosh you’ve got one thing a little better; not having to go bald.
This was also our first go at using Midjourney to create virtual models for the campaign in the short week we had to turn it around.
These posters appeared around Melbourne and Sydney and led to a 10% lift in hair loss leads over the campaign.
Creative Director: Ben Harrison
Copywriter: Jono Seidler
Art Director: Eamon Hayward
