Cake Equity Rebrand

• Brand Assets
• Graphic Templates for Thumbnails/Event Tiles/Advertising
• Banners and wearable merch
• Illustrations
• Photography

Working with branding agency Until Now, I oversaw the rollout of a complete web and asset redesign for Cake Equity, creating hundreds of original assets including graphics, illustrations and layout templates, as well as producing all the photography and videography.

Cake underwent huge growth following the rebrand, with their ARR growing by 30% year over year, as well as succesfully launching and penetrating the Australian brand into the USA.