Launching a new men’s weight loss brand is never the easiest job. But we knew we needed to make an impact, so we got two of the biggest personalities in sports; Gorden Tallis and Nathan Hindmarsh. We then set them out to see who could lose the most weight over 12 weeks, with many stops along the way. We created a heap of content over those weeks, from TVCs, to online video, to a live stadium activation. Everything was shot and directed in house by myself.
Weight loss is now the second most popular product at Mosh, one year later.
Creative Director: Ben Harrison
Producer: Michael Di Lonardo
Art Director: Yarno Rohling
Assistant: Hamish Staddon
